Driving diplomatic excellence and tourism growth across North & East Africa.
Strategic Liaison for Egypt, Algeria, Libya, Morocco, Tunisia, Sudan, and Eritrea.
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Professional Profile
Currently serving in a dual capacity as Assistant to the Ambassador and Tourism Officer at the Embassy of Sri Lanka in Cairo. I operate within a complex multi-jurisdiction environment accredited to seven nations. My role bridges high-level diplomatic coordination with strategic destination marketing, enhancing cross-cultural engagement and economic ties while maintaining the highest standards of confidentiality and institutional precision.
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Education
Bachelor of Economics
Cairo University | Faculty of Economics and Political Science (FEPS)
Major: Economics | Minor: Social Science Computing Leveraging economic background for trade analysis and tourism ROI measurement.
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Professional Experience
Dual Role: Assistant to Ambassador & Tourism Officer
Embassy of Sri Lanka | Cairo, Egypt
Sep 2024 – Present
Regional Diplomatic Coordination (7 Countries)
Supporting operations across Egypt, Algeria, Libya, Morocco, Tunisia, Sudan, and Eritrea. Managing cross-country follow-ups, adapting to diverse national priorities, and ensuring seamless communication in a multi-jurisdiction context.
Executive Office Management & Consular Support
Drafting Notes Verbales, preparing political/economic reports, and managing the Ambassador’s schedule. Handling visa processing (Tourism, Business, Diplomatic) and consular matters with precision.
Tourism Promotion & Digital Diplomacy
Developing regional tourism strategies that align with diverse cultural contexts. Designing promotional materials (flyers, invitations) and coordinating with the Ministry of Tourism to facilitate events and workshops.
Campaign Impact: "Aya & Yasser" (Feb 2025)
Orchestrated a high-impact collaboration with influencers Aya & Yasser to promote Sri Lanka. The campaign went viral, driving immediate economic impact despite coinciding with Ramadan.
3M+Views on Fruit Showcase
1.1M+Views on Cuisine Video
179%Increase in Tourist Arrivals (Mar '25)
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Core Competencies
Regional Diplomacy (North/East Africa)
Tourism Strategy & Promotion
Graphic Design & Content Creation
Visa & Consular Administration
Crisis Management
Official Correspondence
Event & Delegation Management
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Your Ceylon Concierge
Tell me what you love (e.g., beaches, history, tea), and I'll sketch a quick journey for you.